NetScribes latest market research report titled Snacks Market in India 2014 elaborates the competitive market scenario of the Indian snacks market and its growth prospects in the ensuing years. Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the Indian snacks industry that has witnessed several changes since 1995. In the initial years, the market was dominated by two players - traditional snacks player Haldiram and Uncle Chips manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market over the past few years and are giving tough competition to the big players.
The snacks market is classified into
two broad segments - Western and traditional snack segments, wherein western
snacks enjoy more popularity in comparison to the traditional snacks. Moreover,
the western snack segment is dominated by a large number of MNCs and organized
snack manufacturers.
There are certain factors that have
predominantly worked towards enabling the sector to grow in recent years. These
include higher disposable incomes have enabled consumers to enhance their
purchasing power, rapid urbanization which leads to busy lifestyles and
subsequent inclination of consumers toward packaged food products and
aggressive marketing campaigns by all the players to break the product clutter
and attract consumers toward their brand. In addition to these, the other
factors which are contributing towards rapid growth of the industry include
growing working women population, fast expanding retail network and the
convenience factor associated with snack consumption.
For snacks, quality standards laid
by FSSAI have to be followed by the industry players. Various government
policies that have been formulated for the food processing sector such as FDI,
tax benefits and export promotions are applicable for the snack category as
well.
Coverage
* Overview of the snacks market in
India and historical and forecasted market size data over 2013 to 2018.
* Segmentation of the snacks market
and value chain analysis
* Export-import overview of snacks,
value and volume of export-import over 2010-11 to 2012-13 and country-wise
value of export-import for 2013
* Qualitative analysis of market
drivers, challenges, trends and regulatory measures taken by the government
* Overview of the various industry
bodies and their responsibilities
* Consumer insights on snacks
* Analysis of the competitive
landscape and detailed profiles of major players
Why Buy
* Gain a complete picture of the
historic development, current market situation and future growth potential of
the snacks market in India till 2018
* Plan and develop key partnering
prospects
* Strategize marketing,
market-entry, market expansion, and other business plans by understanding
factors influencing growth in the market and purchase decisions of buyers
* Understand your competitor’s
business structures, strategies and prospects, and respond accordingly
* Make more informed business
decisions with the help of insightful recommendations provided to succeed in
the Indian wind turbine market
To order this report:
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+1 800 986 6819
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