Synopsis
* The report provides top-level
market analysis, information and insights, including:
* Insights about the mass affluent
banking market, its global market size and forecast with regional breakdowns.
* Focus on the mass affluent
customer segment, and charting of the spending behavior of the mass affluent
with an emphasis on the banking sector.
* Key factors that are driving and
generating new opportunities for the mass affluent market.
* Analysis of the marketing,
advertising and targeting strategies adopted by banks, supported with examples
and case studies.
Summary
The mass affluent population is
rapidly growing and accounted for a 7.41% share of the worlds population in
2012. Although it is a relatively small segment in volume terms, it holds
around 40% of the total worlds wealth. In volume terms, the US is the leading
country with a mass affluent population of 77.77 million. In regional terms,
Europe has the largest mass affluent population while the Asia-Pacific is the
fastest-growing.
The mass affluent population is an
entirely separate group of customers who are demographically and economically
different from HNWIs and the mass market. Their lifestyle, spending behavior
and attitudes are unlike those of the rest of the population.
The mass affluent category has a
different approach to money management, and displays a preference for spending
and investments. The mass affluent have different lifestyles and tend to spend
more on entertainment, luxury and leisure products and services.
Demographically, most of the mass affluent population is reaching retirement
age and were victims of the financial crisis of 2008. The category has a
tendency to save for retirement, and their children’s education.
Scope
* This report provides an extensive
analysis on targeting the mass affluent population by banks, financial
institutions and wealth management companies.
* It details historical values for
the mass affluent population for 2008-2012, along with forecast figures for
2013-2017.
* The report provides a detailed
analysis of opportunities and drivers, marketing and targeting strategies,
challenges in targeting mass affluent customers.
* The report profiles leading market
players stating their marketing, targeting and advertising strategies for mass
affluent
Reasons to Buy
* Take strategic business decisions
using national historic and forecast market data related to the mass affluent
population.
* Understand the growth drivers and
restraints for targeting mass affluent customers, along with key market trends
and growth opportunities.
* Assess the marketing and targeting
strategies adopted by the banks, financial institutions and other wealth
management companies for mass affluent customers.
* Assess the competitive dynamics in
the banking sector to reach the mass affluent.
Key Highlights
* Europe has the largest mass
affluent population, while Asia-Pacific's is the fastest-growing.
* In 2012, the US had the largest
mass affluent population of 75.34 million. It grew at a review-period compound
annual growth rate (CAGR) of 4.78%.
* India and China are the major
emerging contributors to Asia-Pacific’s mass affluent population growth.
* Mass affluent customers are
raising their contributions to retirement plans.
To order this report:
US:
+1 800 986 6819
UK: +44 203 514 2363
India: +91 22 4098 7600
RELATED LINK:
RELATED VIDEO:
No comments:
Post a Comment