Lack of product innovation could pose a challenge to the growth of the supplements market in the US

Supplements market in the US is expected to grow at a CAGR of 4.65% over 2012 to 2016. One of the key factors contributing to the growth of this market is the increase in the region’s aging population. The supplements market in the US has also witnessed increased usage of weight-loss supplements.

One of the main trends witnessed in the supplements market in the US is the availability of supplements in alternate forms. Natural nutrients such as proteins, vitamins, minerals, enzymes, and herbs and botanicals are important ingredients of the regular diet of a person. Proper consumption of these nutrients is essential for maintaining a healthy life.

However, the presence of some adverse environmental factors, such as unhealthy diet and sedentary lifestyles, is leading to malnutrition. However, with the introduction of supplement-based products, people are able to cope up with these deficiencies. Vendors are providing supplement-based products in different forms such as instant health drinks, chocolate bars, probiotic drinks, pediatric nutrient products, adult nutrient products, and vitamin water.

One of the main factors driving the US supplements market’s growth is the increased focus on organic healthcare products. Organic healthcare products are helpful in the treatment of diseases such as cardiovascular ailments, neurological diseases, and muscular degeneration; they are also effective against age-related muscular degeneration and in relieving cold and flu symptoms, which is, in turn, increasing demand for the same.

One of the main challenges faced by the US supplements market is the negative publicity carried out by the local media. Overtly negative publicity against some of the supplement-based products by electronics media and print media is affecting the overall consumer perception of supplement-based products.

For further insights, Visit Supplement Market in the US

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