Understanding Consumer Trend and Drivers of Behavior in Meals Market

Although the maturity of the UK ready meal market has seen it witness only static growth in terms of sales value between 2007 and 2012, it is forecasted to grow significantly at a CAGR of 4.7%, between 2012 and 2017. After witnessing only stagnant market value sales growth over the 2007 to 2012, value growth in the category is forecast to accelerate over the next five year period ending 2017. Value will grow at a faster rate than market volume. This indicates that there will be a greater willingness to trade-up among consumers when choosing ready meals. Busy lives and changing life-stages are the key drivers of change within the UK ready meal market.



Find more at : UK Ready Meals Market