Online video platform market to grow as companies invest in marketing through video content

The online video platform market, till date has been dominated by massive growth fuelled by the stupendous growth of the online video audiences, increased use of social campaigns within corporate communications and rapid adoption of the platform as an embedded player for organizations that want to upload and distribute their own content. The increase of user generated content in video formats has been the key driver for this market.

This report: Global Online Video Platform Market 2014-2018 report defines the online video platform market size based on the revenue which is generated by companies’ issue of new subscriptions, software maintenance and technical support. With the current trends the market is forecasted to grow at a CAGR of 13% to 2018.


Factors that propel the growth of the market

The increased demand in online videos have encouraged businesses, advertisers, media buying agencies and publishers to take an increased interest in this platform in the recent times. Since online videos help marketers to brand and compete, alongside targeting online audiences, they are being rapidly adopted by businesses thereby fuelling the growth of online video platform market.


Growth of auxiliary markets

This rapid adoption of the online video forums, to publish, distribute, download content allowed different organizations and media companies to convert an online video into any format and share it across platforms and devices such as iOS, Android-enabled smartphones and tablets, PCs, digital set-top boxes, and TVs both on demand and live. This increased number of video forums further saw the growth of online video analytics industry that kept a track on the number of views, drop off rates, geographical distribution and video viewing rates among other such data. This analytics from effective video management is extensively used to provide insights that could help enterprises market and manage themselves better since using these tools enable the enterprise to track the video marketing campaign performances easily and effectively.


Challenges in the online video platform market segment

The report also describes the challenges that are faced by online video platform market and which has an adverse effect on its growth. Its main issue lie in the integration process wherein the publishers are concerned about integration of online video platform with desktop computers, cell phones and social media. Alongwith this, there is also increased demand for operational and customer support that is currently lacking in this segment.


Market outlook

As the marketing budgets of organizations improve, it is expected to propel the growth of this segment further. Moreover, since the marketing budgets look likely to be more heavily weighted towards social video initiatives, costs of these platforms and analytics are also expected to go down. Video platforms will continue to look compelling especially as enterprises improve on the accessibility of videos, driving the growth of the market. A boon to enterprises across consumer segments, with an effective video management platform, these companies too stand to benefit in the long run.


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Research on Global Markets is a leading source for market research on various sectors globally, offering premium research content from worldwide publishers of market research reports. Our database hosts premium market research content developed by global publishers. It offers premium industry research reports, company profiles and country briefs. We have a dedicated team of research professionals who can facilitate, in an unbiased manner, the process of identifying appropriate market research reports that are targeted to fulfill all your information-related requirements.


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Vaccines: The End of Illness

New to Insight Pharma Reports is Vaccines: The End of Illness. This report focuses on the most recent vaccine research, emphasizing their reputation as an unmatched tool of efficient healthcare. Their low cost, extended protection and the impossibility of their circumvention through development of resistance on the part of the target pathogen have been longstanding attributes of vaccines. Today, vaccine technology is undergoing a fundamental revolution, taking advantage of the profound understanding of the immune system and its ability to mount protective antibody production and cell-based responses to foreign antigens. Understanding these properties will not only enable the development of innovative diagnostics but also the advancement of therapeutic applications.


Specific Highlights Include:

This report profiles some of the major pharma companies involved in vaccine R&D and a number of biotech companies developing new vaccine products and technologies - including 35 small pharma companies and 8 big pharma companies profiled

The logistics and management of the vaccine industry are increasingly based on partnerships between the private sector (pharma and biotech companies), government agencies (WHO) and large non-profits (such as the Gates Foundation).

An assessment of the future directions of vaccines as innovative medical therapies for a wide range of diseases.

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Survey of industry experts concerning the political economic and technological future of vaccine technology.


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Global Wheelchair Market to 2018 - Market Size, Trends, and Forecasts

This industry report offers the most up-to-date market data on the actual market situation, trends and future outlook for wheelchairs in the world. The research includes historic market data from 2007 to 2013 and forecasts until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key industry data in readily accessible and clearly presented tables and graphs.


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The product segments analyzed in this data report include:
* Manual wheelchairs
* Motorised wheelchairs
* Wheelchair parts


The report answers the following questions:

* What is the current size of the wheelchair market in the world?
* How is the wheelchair market divided into different product segments?
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This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Global Markets Directs team of industry experts.


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* Market size and company share data for Wound Care Management market categories Advanced Wound Management, Pressure Relief Devices, Traditional Wound Management, Ostomy Drainage Bags, Wound Closure Devices, Negative Pressure Wound Therapy (NPWT), Compression Therapy and Automated Suturing Devices..
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Netscribes’ latest market research report titled Wind Power Market in India 2014 analyses how the renewable energy sector is gaining importance in India and how wind energy has become an indispensable part of this sector. With the gap in demand and supply of energy increasing at a steady pace, it has become necessary to look beyond conventional sources for generating energy. This has led to a shift in focus from thermal power plants to renewable sources of energy. With wind energy related equipment being the easiest and least expensive to set up among the various types of renewable energy, the latter has emerged as the fastest growing segment. The high prices and lack of easy availability of raw materials for generating electricity through thermal plants is also driving growth in the market. However, the central government’s decision to withdraw the Accelerated Depreciation Scheme and withdrawal of the Generation-Based Incentive scheme, before it was reinstated in Aug 2013, led to considerable decline in market growth during the previous year. The market is, however, expected to become stable and once again start exhibiting steady growth.

Several government and industry bodies are working towards developing the market and wind energy producers are being provided various incentives. Majority of the players operating in the market are foreign companies and there is stiff competition among these players. New trends such as off-shore wind energy generation, hybrid generators that include solar photovoltaic and wind, and wind and diesel, and the advent of small wind turbines comprise crucial future driving factors for this market.


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About Research on Global Markets

Research on Global Markets is a leading source for market research on various sectors globally, offering premium research content from worldwide publishers of market research reports. Our database hosts premium market research content developed by global publishers. It offers premium industry research reports, company profiles and country briefs. We have a dedicated team of research professionals who can facilitate, in an unbiased manner, the process of identifying appropriate market research reports that are targeted to fulfill all your information-related requirements.


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About Research on Global Markets

Research on Global Markets is a leading source for market research on various sectors globally, offering premium research content from worldwide publishers of market research reports. Our database hosts premium market research content developed by global publishers. It offers premium industry research reports, company profiles and country briefs. We have a dedicated team of research professionals who can facilitate, in an unbiased manner, the process of identifying appropriate market research reports that are targeted to fulfill all your information-related requirements.


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Visit: Global Propylene Industry - On-Purpose Technologies to Gain Prominence


About Research on Global Markets

Research on Global Markets is a leading source for market research on various sectors globally, offering premium research content from worldwide publishers of market research reports. Our database hosts premium market research content developed by global publishers. It offers premium industry research reports, company profiles and country briefs. We have a dedicated team of research professionals who can facilitate, in an unbiased manner, the process of identifying appropriate market research reports that are targeted to fulfill all your information-related requirements.


For more details on the content of each report and ordering information please contact:

Email: customerservice@researchonglobalmarkets.com
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