Latest Trends and Key Issues in the
Turkish Retail Packaging Market - The outlook for primary packaging containers,
closures and outers
Product Synopsis
* Latest Trends and Key Issues in
the Turkish Retail Packaging Market" is a detailed industry report
providing comprehensive analysis of the emerging trends and opportunities in
Turkish packaging market.
* The report is a result of a
thorough analysis of consumer trends, packaging manufacturing trends, and
packaging innovation within Turkey's consumer packaged goods market. The report
provides both qualitative and quantitative insights into each of the packaging
materials- Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper andBoard.
* The report includes detailed
tables and charts to provide a comprehensive understanding of packaging
consumption to clearly establish market trends, packaging dynamics, and areas
of future growth potential.
* It provides an overview of the
competitive landscape of the Turkish packaging sector with an analysis of the
key market leaders including a snap shot of major deals.
Introduction and Landscape
* Why was the report written?
- Packaging companies and retailers
seek the latest information on consumer trends and opportunities to formulate
their sales and marketing strategies. There is also demand for authentic market
data with a high level of detail. This report has been created to provide its
readers with up-to-date information and analysis to uncover emerging growth
opportunities within the CPG market.
* What is the current market
landscape and what is changing?
- As consumer product demand
evolves, the dynamics between different packaging types also evolves - favoring
some packaging types and formats and leaving others increasingly out of line
with demand patterns. As a result, understanding the shifting market dynamics
is key to ensuring maximum sales in the future.
* What are the key drivers behind
recent market changes?
- The differential growth across
different packaging materials and formats drive fundamental shifts in the
market. These differentials result from various factors such as changing
consumer preferences, regulatory compliance, and innovation within the packaging
market.
* What makes this report unique and
essential to read?
- The report is a unique combination
of in-depth qualitative analysis and authoritative packaging data for the years
2010-2016. Each packaging material has detailed data break up by packaging
type, closure material, closure type, outer material, and outer type.
Key Features and Benefits
Comprehensive coverage of the key
consumer trends affecting the CPG market. Markets covered include Alcoholic
Drinks, Food, Health andBeauty, Home Improvement, Household Care, Non-Alcoholic
Drinks, Pet Care, and Tobacco andTobacco Products.
Detailed analysis of each packaging
material providing detailed break up including pack types, closures, and
outers.
Provides key manufacturing and
innovation trends in the packaging industry.
Highlights the key regulatory
framework governing the Turkey packaging industry.
Overview of the competitive
landscape in Turkey's packaging industry including key players in each of the
packaging material segments and major deals.
Key Highlights
The average household size in Turkey
was 3.7 in 2012, which is at the higher side when compared to other European
countries such as France, Germany and the UK. The trend of children living with
their parents until they get married is one of the major factors for large
household sizes in Turkey. This trend drives demand for larger pack sizes for
family consumption. Packaging formats that are large packs, occupy less shelf
space, and have longer shelf life are expected to witness greater demand.
The decreasing unemployment rate
indicates a rise in disposable income and growing purchasing power of the
Turkish consumers, this in turn has resulted in an increase in consumer
spending. Consumers are therefore expected to experiment with new products and
brands, indicating opportunities for CPG companies to introduce new products
which encourage consumers to experiment. Packaging can be used as a tool by CPG
companies to differentiate their products from their competitors who offer similar
products or goods.
Organized retail channels are
increasingly growing their presence in Turkish retail market owing to rising
urbanization, rising per capita income and urge of Turkish consumer for the
most convenient shopping experience. Changing consumption habits of consumer as
a consequence of urbanization and a large number of people entering the
workforce will boost the demand for retail ready packaging.
Growing disposable incomes are
prompting middle class consumers to aspire for newer and premium products.
Masstige products can be used to target the growing middle class population.
Packaging plays a key role as the packaging needs to replicate the appearance
of premium products.
With growing online penetration in
the Turkish market, secondary packaging, corrugated paper and board packaging
in particular, is an essential pre-requisite to ensure protected delivery of
the product. Packaging manufacturers consider newer types of packaging that are
cost effective and also enhance online visibility of the product.
To order this report:
Email:
support@researchonglobalmarkets.com
US:
+1 866 325 7446
UK: +44 203 514 2363
India: +91 22 4098 7600
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